Should I start with HubSpot or Google Actívate?

HubSpot Inbound if you want an inbound map. Actívate if you want Google’s official overview: it is stage three on the path, before Ads.

Is Google Ads on Skillshop a single course?

No. It is the official center: you choose the certification (Search, Display, video, and so on). It is free with a Google account. It is not Digital Marketing Fundamentals.

Is the certificate from KurseAcademy?

No. Each platform issues its own, or none. The course page marks it when we have verified it.

Free digital marketing courses: where to start

Marketing foundations, inbound and digital channels.

11 published courses

Digital marketing guidance

Inbound, overview or ads: not the same click

HubSpot Inbound is the starting point if you want a marketing map with an account and a certificate from that academy. Google Actívate Digital Marketing Fundamentals covers a broad overview; it does not replace a Google Ads certification. Ads Skillshop is for when advertising is actually your job, not day one.

Conditions of this cluster

Free to study usually requires an account. The diploma is issued by HubSpot, Skillshop or the source on each course page.
Actívate, Skillshop and HubSpot are not the same product.
We do not list Google Analytics until we have a stable, verified URL.

Starting points

Digital marketing questions

Should I start with HubSpot or Google Actívate?: HubSpot Inbound if you want an inbound map. Actívate if you want Google’s official overview: it is stage three on the path, before Ads.
Is Google Ads on Skillshop a single course?: No. It is the official center: you choose the certification (Search, Display, video, and so on). It is free with a Google account. It is not Digital Marketing Fundamentals.
Is the certificate from KurseAcademy?: No. Each platform issues its own, or none. The course page marks it when we have verified it.

Best starting point

Free with conditionsStarting point

Inbound Marketing — HubSpot Academy

A free HubSpot course on inbound, in Spanish. It requires an account. HubSpot issues the certificate, not a university. It is a clear starting point if you want digital marketing without paying an expensive platform.

HubSpot Academy · Beginner · Spanish

View page

11 courses

Free with conditions
Google Ads certifications — Skillshop
Google’s official center, in Spanish, to train in Google Ads and get certified. It is free with a Google account. It is not a single closed syllabus: you choose the certification (Search, Display, video, etc.).
Google · Beginner · Spanish
View page
Free with conditions
Digital Marketing Fundamentals — Google Actívate
An official Google course on Skillshop, in Spanish: 17 modules on strategy, customers, content, social, search, email, video and Google tools. Self-paced. You need an account. On completion there is a Skillshop digital badge, not a university degree. It fits as a broad overview; it does not replace the Google Ads certification.
Google · Beginner · Spanish
View page
Free with conditionsStarting point
Inbound Marketing — HubSpot Academy
A free HubSpot course on inbound, in Spanish. It requires an account. HubSpot issues the certificate, not a university. It is a clear starting point if you want digital marketing without paying an expensive platform.
HubSpot Academy · Beginner · Spanish
View page
Free with conditions
E-commerce — Google Actívate
An EOI course on Google Actívate, in Spanish with no tuition: e-commerce types, logistics, social, ads and search. You need a Skillshop account. Digital badge if you pass the final exam. It complements a marketing course; it does not replace Digital Marketing Fundamentals or Google Ads.
Google · Beginner · Spanish
View page
Free to study · paid certificate
Digital marketing — Edutin
Digital marketing in Spanish with María Victoria Andrade: audiences, landing pages, content, SEO/SEM and metrics. Free to study with an account. The Edutin certificate is paid. It is not HubSpot or Google Ads Skillshop.
Edutin Academy · Beginner · Spanish
View page
Free with conditions
Email Marketing — HubSpot Academy
A free Spanish course on email marketing. You need an account. HubSpot issues the certificate. We do not claim it is independent of their tools.
HubSpot Academy · Beginner · Spanish
View page
Free with conditions
AI for marketing — Santander Open Academy / Google
A Spanish course on using AI in marketing, free with an account. It is not a machine learning course.
Santander Open Academy · Beginner · Spanish
View page
Free with conditions
Content Marketing — HubSpot Academy
A free Spanish certification on content strategy. You need an account. HubSpot issues the diploma. It does not copy a master’s: it is the platform’s own course.
HubSpot Academy · Beginner · Spanish
View page
Free with conditions
Digital Marketing — HubSpot Academy
A free Spanish course that joins SEO, content, email and social from HubSpot’s view. It requires an account. The certificate is from HubSpot.
HubSpot Academy · Beginner · Spanish
View page
Free with conditions
Social Media Marketing — HubSpot Academy
A free Spanish HubSpot course on social networks. It requires an account. The diploma is from HubSpot, not from Meta or Google.
HubSpot Academy · Beginner · Spanish
View page
Free with conditions
Digital advertising, AI and legality — Santander Open Academy
A Spanish course on ads, AI and legal conditions, free with an account. It does not replace Google Ads Skillshop.
Santander Open Academy · Intermediate · Spanish
View page